Module 2


  • Status presentations by all 6 teams + feedback from Henrik
  • Recap of LEAN Startup Method and how to prioritize tasks
  • End outcome and how to get there

Topics we will cover

  • Where to find relevant people to talk to (HUSTLE)
  • Why frustration is necessary
  • How to test customer hypothesis + problem hypothesis (who is your customer and what problem can you solve for them)
  • Product risk VS Market risk
  • Getting ready to meet fellow entrepreneurs in Ashkelon

Preparation for Ashkelon

  • List the riskiest assumptions for your business and develop a plan for testing these over the coming weeks
  • Talk to customers and experts to find answers to your questions.
  • Update LEAN Canvas according to feedback
  • Meet with your mentor at least once
  • Prepare 3-min pitch (Problem – Solution¬† – Market – Business Model – team)

Example of what your final pitch could look like (first 10 minutes)